In our recent six-part video presentation, Twitter and Blogging for Business, we explore the connection between blogs, Twitter, and how the two forms of social media can partner together to greatly benefit any business’ internet marketing campaign. Blogs and Twitter, a micro-blogging platform that allows users to share information with messages using 140 characters or less, have been used successfully by entrepreneurs and corporations alike to enhance various attributes of their business, including customer service, branding and sales. Twitter and its integral functions are spelled out so that the components of this micro-blogging platform are emphasized in order to highlight its importance as an internet marketing tool.
Twitter and Blogging for Business continues on and provides a rundown on the benefits of blogging: Businesses can publish content regarding their products or mission while inspiring interaction with consumers on blogs, and blogs are assets to businesses when used for direct communication, brand building, search engine marketing and reputation management. Given that tweeting and blogging both encourage customer participation while working to solidify a business’ branding strategies and promotional outreach online, it’s a given that when Twitter and blogs pair up the results are extremely beneficial for a business. Twitter and Blogging for Business concludes with this point, that tweeting and blogging together make for effective internet marketing tools that generate buzz for any kind of business while improving and building upon a business’ presence online.
